O2Coach Job Description O2Coach is expanding and looking for marketing, sales, and administrative support to spread the message of the breath far and wide. Working directly with founder Scott Townsend, this role will be varied, all-encompassing, and suited to a savvy individual with experience running a marketing team or full marketing operation. Responsibilities Include: Marketing Plan, create and schedule all organic social media content each month across Facebook, Instagram, and Instagram Stories, integrating campaign messages, and key business focuses and CTAs. Graphic design, brand identity, and tone of voice. Video creation, ad-hoc photography, and reel generation. Community Management: Responding to messages and interactions on all social media platforms and nurturing the existing o2Coach community. Community Outreach: Engagement with relevant accounts and seeking opportunities to promote business in external spaces, including Facebook groups and communities. Develop and implement LinkedIn strategy and content calendar to target corporate clients. Creating regular paid social media adverts to amplify the reach and engagement with key events and messages. Sales Sales strategy and planning with a deep understanding of the service offerings. Market analysis, lead generation, and prospecting. Customer engagement to understand their needs and build lasting relationships. Customer feedback and aftersales service. PR Form and nurture connections with other 'influential' accounts to reciprocally support and grow awareness online. Build relationships with key press, publications, podcasts, events, and other platforms for organic opportunities for feature and coverage. Reporting & Strategy Ownership of the Marketing strategy seeking and presenting growth opportunities. Monthly reporting of key metrics monitoring strengths, weaknesses, and opportunities and present to business. Events Support O2Coach events, including capturing behind-the-scenes content, testimonials, etc. Coordinate core marketing opportunities around specific events in alignment with the events calendar. Digital Marketing Manage updates and developments to the O2coach.nz website. Manage email calendar and create monthly email newsletters in Mailchimp. Create and develop a blog platform on O2coach.co.nz to enhance visibility and improve SEO. Projects & Other Development of an e-commerce platform for print-on-demand product. Development of online courses, including hosting. Coordination of photography & video shoots. General administration tasks. Required Skills 10+ years experience in the marketing space with 4+ years specializing in social media marketing for wellness companies. Experience with key marketing channels such as email, web platforms, CRM, etc. Competent at using Meta Business Suite, Canva, Google Analytics, Facebook, Instagram, and other social media platforms. Exploration of AI, including ChatGPT, Bard, and Firefly. Knowledge of SEO. Creative flair for graphic design and video/photo creation. Examples of print marketing and resource creation e.g page design, posters, leaflets. Knowledge and connection to the holistic wellness industry and core aligned values. Breathwork facilitation accreditation and/or breathwork knowledge and experience are highly valuable. Experience in community management and positive customer service ability. Analytical mind to digest and report key data, trends, and opportunities. Vision of brand identity and coherence across all communications. Networking confidence, good communication, and positive energy. Examples of working with influencers/collaborators for promotional gain. Experience working events such as festivals. Visionary mindset and idea generator. Organized time management. Open mind and heart. The role is based in Matakana and will require a presence in various locations to support in-person activities and events. Send your CV and an introduction video of yourself to Applications close on 15th March 2023. #J-18808-Ljbffr
