Digital & Search Marketing (Marketing & Communications) At MTF Finance, our mission is to help New Zealanders get ahead by making lending about people again. Incredibly high standards drive us to give our customers the best service in the finance industry. Our NPS scores and review ratings are amongst the best in the world. Our history dates back to 1970, and we've built a great reputation by doing the right thing and forming long-term and beneficial partnerships. We provide innovative finance solutions to New Zealanders through our nationwide franchise network, vehicle dealers, and partners such as Trade Me. This has helped us grow into a business with assets of more than $1b. We are fifty-three years young and only getting started. We are launching new products and partnerships while staying true to our core; that we are people helping people, powered by a world-class funding system. Join Our Team as Marketing Performance Manager! Are you a strategic marketer passionate about optimising the acquisition of leads and driving sales success? We're seeking an Auckland or Dunedin based dynamic Marketing Performance Manager to join our team and significantly impact our sales pipeline! About the Role: The Marketing Performance Manager exists to improve our lead generation activities. You will implement data-driven changes to enhance the user experience and acquire leads effectively. Collaborating closely with Area Sales Managers (ASMs), originators, marketing, and product teams, you will work and engage in real time to increase leads and convert sales opportunities daily. Your primary responsibility will be to drive the digital sales pipeline enhancing the efficiency and effectiveness of lead generation activities and influencing consistent best practice lead management throughout the lead-to-loan funnel. You will use data insights to lead improvements that enhance the user experience and maximise lead acquisition, including collaborating with agency partners to optimise bidding strategies and the digital product team to improve user journeys that convert. You'll employ A/B testing strategies and embed a culture of continuous improvement. Additionally, you will work collaboratively with sales and marketing stakeholders to lead and influence behaviour change and drive increased lead conversion. Key Responsibilities: Lead Generation Strategy Develop and implement data-driven lead generation strategies to boost efficiency and effectiveness. Propensity and Churn Models: Build and analyse propensity and churn models to understand customer behaviour, enabling proactive retention and upselling strategies. User Experience Enhancement: Analyse consumer behaviour to enhance the lead generation and loan conversion process. Own our digital sales pipeline, monitoring and influencing the real-time lead-to-loan funnel. Website Maintenance & Content Management: Oversee the MTF Finance website, ensuring it's up-to-date and user-friendly. Stay updated on industry best practices and collaborate with cross-functional teams for continuous improvement. Work closely with external and internal teams to optimise lead generation and loan conversion efforts. Analyse lead generation data, make data-driven decisions and implement strategies to increase conversion rates. Reporting: Generate regular reports on lead generation performance, providing insights and improvement recommendations. Essential skills: Bachelor's degree in marketing, business, or a related field. Minimum experience in lead generation, data analysis, CRO, or a related role. Proven experience leading and influencing complex stakeholder relationships at a senior level. Strong analytical skills with the ability to interpret data and make data-driven decisions. Proven experience in website management, including content updates, performance optimisation, and security implementation. Strong understanding of SEO and SEM best practices and web analytics tools Familiarity with web accessibility standards and mobile responsiveness. Excellent communication and collaboration skills. Creative thinking and a passion for optimising lead generation/lead conversion processes. Ability to work effectively with cross-functional teams. Proficiency in lead generation tools and analytics platforms is a must. Success looks like: Efficiency in lead generation management, with increased sales conversion. Join us in revolutionising our digital sales landscape! Apply now and be a key player in our journey towards success. #DigitalSales #LeadGeneration #CRO #JoinOurTeam Candidates should apply online via Seek with an updated CV and cover letter; however, a full job description is available on our website. Candidates must possess a New Zealand Driver Licence and the legal right to full-time work in New Zealand. Any offer of employment is subject to clear reference checks, credit reporting and police record checks. Be advised that only those candidates shortlisted will be contacted. Your application will include the following questions: Do you have the legal right to work in NZ (e.g. citizenship, residency or permit)? What is the notice period for your current employment? Have you been convicted of any offence against the in New Zealand or any other country? If Yes, please provide details:Convictions concealed under the Criminal Records (Clean Slate) Act 2004 should not be included. I acknowledge that all information I provided in this application is true and correct to the best of my knowledge and that any incorrect or misleading information may lead to disqualification, or if appointed, to termination of Employment. Report this job advert Don't provide your bank or credit card details when applying for jobs. Thinking about a career as a Performance Manager? Explore job and salary trends, in-demand skills and role reviews. #J-18808-Ljbffr
