Senior Content Lead

Marketing Communications (Marketing & Communications)New Zealand Rugby Commercial is a small, dedicated team, based in our two main offices of Wellington and Auckland. We are legally separate to NZR but nonetheless are still integral and integrated to NZR and continue to be owned by and inextricably linked to our parent. We have a clear and focused mandate, to drive commercial and customer success for New Zealand RugbyJoin our flexible, diverse & inclusive workplaceContribute to the success of our teams in blackA rare opportunity to work for one of New Zealand's most iconic brandsOur All Blacks are rated as the most highly valued rugby brand in the world and are New Zealand's favourite national sporting team.One of our strategic pillars is to be "fan obsessed", which means putting the fan at the heart of everything we do. We are on a journey to deliver more value to our fans by bringing them on the ride with us and our Teams in Black. We have big goals to grow our global community of Teams in Black fans and the level of engagement they can have with us.We are tasked with leveraging our digital channels to engage and entertain fans from all over the world, that drives acquisition and to ensure the conversion of fans and followers into contactable fans.This role is at the heart of this activity with a focus on the All Blacks Team. The role will be responsible for leading fan facing digital activity with the objective to grow our fan whanau, grow our database and drive commercial outcomes. The core part of this role will be in vertical video content creation across key social channels such as Tik Tok, Instagram, Snap Chat and others.We're looking for a content superstar, the best of the best who is a master in their field of social content creation and can supercharge the growth and engagement of our All Blacks channels. This is a unique and amazing opportunity to be a part of this new journey, be involved in a high performance environment and showcase our brand to the world, with a team who have the best winning record in rugby (after our beloved Black Ferns).This role will be responsible for creating, managing, and implementing the content plan across our All Blacks social media channels, and includes travelling with, and being in the team environment at training camps and during the test match season. This is to maximise our rugby coverage, and improve the awareness of the All Blacks brand and drive engagement with a global fan base.About YouYou will be energetic and passionate, a real leader and expert in your craft. With five or more years in a digital environment, you will bring proven experience capturing and creating world class static and video for teams or innovative consumer focused brands. With experience in managing and creating social media content for a global or national well known brand, you will be able to come in and make the role your own. You will hold yourself to a high standard, with great professional and personable skills. You will have the ability to build relationships quickly, creating trust within the high-performance environment.A knowledge and interest in rugby and the business of sport would be valuable too!If you would love to join the team behind the Teams in Black in this exciting and rare opportunity, get in touch today!About UsAt NZRC we love what we do, we work hard and have fun! You'll be joining a team of awesome people who are passionate about the game and each other, and you'll be backed with support to thrive in your role. We know that life isn't all about work, so we are open to flexible working options.We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other's values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.Working at NZRC (Benefits)We have a vibrant culture where we celebrate our national game and share in our teammates' successes, and we're encouraged to continue learning and growing our careersOur business is rugby, so we make sure you and your whanau can attend any home matches through complimentary and early right-to-purchase ticketsWe foster a hybrid approach to work and ensure you are provided with a mobile phone so you'll be able to work on the go, whether it be at rugby grounds around the country, home for the day, in our Auckland or Wellington officeWe have an amazing sportswear partner from whom you'll receive a discount to use for you (and your family)so you're "on brand" when out and about for workYou can access a range of discounts from other key partners - like rental cars, accommodation, and bankingWe have a wellbeing discount with Southern Cross Health Insurance, you'll receive a free flu shot, and access to a confidential support, guidance and counselling service for you and your whanauYou will receive a bonus fifth week of annual leave to find your balance and focus on you, whether that's by connecting with whanau, taking time for yourself, or escaping the everyday. Plus the option to buy an extra week or two of leave annually, to take leave without pay, or to cash up leave if you've got more than you need.We have an active social club who are always putting on fun events, and we offer optional sports activities for you to partake in both inside and outside of work such as boxing, touch, and netball - You can even work out at a gym in our building for free! (Wellington ONLY)We offer two weeks paid leave for our team members welcoming a child into the world, koha payments on commencement and on return from parental leave, plus your annual leave paid at full value from the first day you return to work.Apply NowIf you are looking to join a fantastic group of people and think you have what it takes, then don't delay, submit your CV and cover letter now! Don't wait until the closing date to apply as we will be reviewing applications as we go.Applications close at 5pm, Sunday 7 April. For a copy of the position description, click hereTo be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.Company description:New Zealand Rugby Commercial is a small, dedicated team, based in our two main offices of Wellington and Auckland. We are legally separate to NZR but nonetheless are still integral and integrated to NZR and continue to be owned by and inextricably linked to our parent. We have a clear and focused mandate, to drive commercial and customer success for New Zealand RugbyJob description:Join our flexible, diverse & inclusive workplaceContribute to the success of our teams in blackA rare opportunity to work for one of New Zealand's most iconic brandsOur All Blacks are rated as the most highly valued rugby brand in the world and are New Zealand's favourite national sporting team.One of our strategic pillars is to be "fan obsessed", which means putting the fan at the heart of everything we do. We are on a journey to deliver more value to our fans by bringing them on the ride with us and our Teams in Black. We have big goals to grow our global community of Teams in Black fans and the level of engagement they can have with us.We are tasked with leveraging our digital channels to engage and entertain fans from all over the world, that drives acquisition and to ensure the conversion of fans and followers into contactable fans.This role is at the heart of this activity with a focus on the All Blacks Team. The role will be responsible for leading fan facing digital activity with the objective to grow our fan whanau, grow our database and drive commercial outcomes. The core part of this role will be in vertical video content creation across key social channels such as Tik Tok, Instagram, Snap Chat and others.We're looking for a content superstar, the best of the best who is a master in their field of social content creation and can supercharge the growth and engagement of our All Blacks channels. This is a unique and amazing opportunity to be a part of this new journey, be involved in a high performance environment and showcase our brand to the world, with a team who have the best winning record in rugby (after our beloved Black Ferns).This role will be responsible for creating, managing, and implementing the content plan across our All Blacks social media channels, and includes travelling with, and being in the team environment at training camps and during the test match season. This is to maximise our rugby coverage, and improve the awareness of the All Blacks brand and drive engagement with a global fan base.About YouYou will be energetic and passionate, a real leader and expert in your craft. With five or more years in a digital environment, you will bring proven experience capturing and creating world class static and video for teams or innovative consumer focused brands. With experience in managing and creating social media content for a global or national well known brand, you will be able to come in and make the role your own. You will hold yourself to a high standard, with great professional and personable skills. You will have the ability to build relationships quickly, creating trust within the high-performance environment.A knowledge and interest in rugby and the business of sport would be valuable too!If you would love to join the team behind the Teams in Black in this exciting and rare opportunity, get in touch today!About UsAt NZRC we love what we do, we work hard and have fun! You'll be joining a team of awesome people who are passionate about the game and each other, and you'll be backed with support to thrive in your role. We know that life isn't all about work, so we are open to flexible working options.We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other's values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.Working at NZRC (Benefits)We have a vibrant culture where we celebrate our national game and share in our teammates' successes, and we're encouraged to continue learning and growing our careersOur business is rugby, so we make sure you and your whanau can attend any home matches through complimentary and early right-to-purchase ticketsWe foster a hybrid approach to work and ensure you are provided with a mobile phone so you'll be able to work on the go, whether it be at rugby grounds around the country, home for the day, in our Auckland or Wellington officeWe have an amazing sportswear partner from whom you'll receive a discount to use for you (and your family)so you're "on brand" when out and about for workYou can access a range of discounts from other key partners - like rental cars, accommodation, and bankingWe have a wellbeing discount with Southern Cross Health Insurance, you'll receive a free flu shot, and access to a confidential support, guidance and counselling service for you and your whanauYou will receive a bonus fifth week of annual leave to find your balance and focus on you, whether that's by connecting with whanau, taking time for yourself, or escaping the everyday. Plus the option to buy an extra week or two of leave annually, to take leave without pay, or to cash up leave if you've got more than you need.We have an active social club who are always putting on fun events, and we offer optional sports activities for you to partake in both inside and outside of work such as boxing, touch, and netball - You can even work out at a gym in our building for free! (Wellington ONLY)We offer two weeks paid leave for our team members welcoming a child into the world, koha payments on commencement and on return from parental leave, plus your annual leave paid at full value from the first day you return to work.Apply NowIf you are looking to join a fantastic group of people and think you have what it takes, then don't delay, submit your CV and cover letter now! Don't wait until the closing date to apply as we will be reviewing applications as we go.Applications close at 5pm, Sunday 7 April. For a copy of the position description, click hereTo be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.We offer:Report this job advert Don't provide your bank or credit card details when applying for jobs.#J-18808-Ljbffr