At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.Right now we're looking for a Marketing Automation Analyst to work with our Marketing and Customer Lifecycle Managers to scope, develop and create targeted campaigns, insights and automation. You'll also collaborate with our data science, analytics engineering and data platforms teams to identify opportunities, prepare data models and manage reporting data pipelines respectively.This is a hands-on role where you'll use your knowledge in data technologies and wrangling/analysis skills combined with your campaign and insights experience to create exceptional data driven marketing campaigns.You'll have the best time working at Trade Me, and this is why:#FlexibleFlexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance.#WellnessBeing your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.#LeaveWe support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.#SocialNothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.#LearningWhether it's on the job, formal training, mentoring or something else, you'll grow with us from Day 1.Here's what you can expect from this role:Work with marketing teams to support a data driven approach to omni channel marketing campaigns and target audiences.Conduct A/B tests and multivariate experiments to optimise campaign effectiveness and drive continuous improvement.Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies and identify innovative ways to use Trade Me's data to send relevant and targeted omni-channel communications.Utilise our cloud data warehouses and ETL tools to perform data modelling and analysis, extracting actionable insights to inform marketing strategies.Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes.Development of post campaign analysis using industry leading BI tools for campaigns, benchmarking results against business objectives and presenting these results back to key stakeholders.Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze and GA4.What you will bring to our team:ExperienceTwo or more years in an Analyst role.Hands-on competency with data technologies to support digital customer analytics e.g. SQL, Python, Business intelligence tools.Experience with ETL tools like DBT and cloud data warehouses like Snowflake.Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio)Experience working with the Martech platforms would be an advantage.An understanding of the omnichannel campaign delivery process.Experience wrangling complex data sets and martech pipelines for marketing campaigns.Advanced data analytics skills - being able to analyse data and solve business problems.Exceptional communication skills, both written and verbal.Energetic and collaborative team player who can influence others and overcome challenges with a positive attitude.Experience working with large, complex datasets.We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.Apply online for this role or contact Saralyn Compton for more information.Trade Me connects Kiwi to create the life they want. Join us to shape the experience of thousands of Kiwi and grow your career from day one!Whether it's the big things like finding a home, a job, a car or smaller things like finding that right bedside table or parting ways with some old stuff, Trade Me is the place Kiwi look first.At Trade Me, you'll have the opportunity to work with the best and have the best time doing it. We may have grown up as a company, but we still have the spirit of a startup: a hunger for growth, good vibes, good people and good times.#J-18808-Ljbffr
