Exciting Digital Marketing Contract
Auckland CBD
6 month contract
We’re assisting a well-known company with the recruitment of a Digital Marketing Specialist to join their team for an initial 6 month contract.
Key responsibilities will include:
Drive customer acquisition through a diverse range of digital channels - maintaining and constantly optimising for maximum impact
Work in partnership with the Marketing Director to plan digital marketing and ensure paid media strategy is executed to exceed targets
Manage and develop the email marketing program, data segmentation and performance to ensure optimal performance including open rate, CTR and revenue
Own the inbound strategy as well as improving current channels to increase the number of inbound qualified leads
Generate data-driven hypotheses and execute experiments throughout the 'acquisition, activation, retention, revenue, referral’ funnel - identifying insights and key opportunities for improvement
Research and advise on external technology-driven marketing initiatives focusing on customer acquisition
Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns
Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance
Manage budgets and report on digital campaign ROI
Build robust reporting and attribution capability that provides diagnostics and optimisation opportunities
Implement A/B and multivariate testing to continuously improve ROI and performance
Landing page testing and optimisation
To be successful you will need:
Strong experience of running successful PPC and paid social campaigns
Strong understanding of keyword research and implementation
Experience with creating and executing email campaigns as well as delivery reports
Experience with website migration and website hosting platforms
Strong project management skills in a highly dynamic and fast paced environment
Advanced digital analytics experience (Google Analytics/Google Tag Manager/social media analytics)
Comfortable with manipulating and analysing large data sets
Strong knowledge of A/B testing
Exceptional attention to detail
Agency management experience
A numerical, analytical mind and expert understanding of all performance marketing metrics, KPIs and acronyms, with the ability to make data-based decisions around metrics
An excellent understanding of the technical aspects of digital acquisition, including attribution and conversion tracking
Commercial experience managing advertising budgets
This is a contract role with an ASAP start. You must be a Citizen or Permanent Resident to apply. For more information please contact Kate Williams, Client Manager at Beyond Recruitment or submit your application through the link below and include your CV
Job Number:106666
