Vitality Marketing Manager page is loaded Vitality Marketing Manager Apply locations Auckland, NZ-AIA New Zealand time type Full time posted on Posted 6 Days Ago job requisition id JR-47164 -At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, driven to work with, and learn from some of the most inspiring and supportive leaders in the business.
Sound like you? Then read on.
The opportunity: Join our team as a Vitality Marketing Manager and play a pivotal role in leading the delivery of AIA Vitality acquisition marketing initiatives. You'll spearhead tactical planning and 360-degree go-to-market strategies across various communication channels. This role offers a unique opportunity to contribute to our vision of making New Zealand one of the healthiest and best-protected nations globally while demonstrating a profound understanding of our customers' needs.
Key responsibilities include: Collaborating with the Senior Marketing Manager – Digital Experience and Performance and wider marketing teams to craft compelling propositions and ensure scalability across all AIA distribution channels
Acting as a key stakeholder owner within the Vitality Team to define, agree, and execute marketing plans, driving the achievement of new AIA Vitality member KPIs
Leading the development of integrated marketing communications and campaigns to enhance the value of AIA and the AIA Vitality program, including initiatives such as new customer awareness, leveraging partnerships, and engaging adviser channel partners
Regularly reporting on campaign success and leading Enterprise Vitality Acquisition Marketing planning to deliver maximum value to both the business and customers
Applying continuous business and consumer insights to address challenges and capitalize on new opportunities.
Ideally, you'll bring: Attitude is key – a proactive mindset willing to tackle challenges and pivot as priorities evolve
Demonstrated experience in delivering successful 360-degree integrated acquisition marketing initiatives in B2B and B2C channels
Proven ownership of go-to-market strategies with strong execution in digital-first channels such as Search, Social, and Display
A balance of creative thinking and commercial acumen, coupled with a clear voice of customer perspective
Experience in managing complex products and diverse customer bases, along with a track record of cross-collaboration in large organisations
The ability to lead bespoke projects, manage multiple work streams concurrently, and solve problems effectively
Strong communication skills, both written and oral, with superior relationship management abilities
Excellent negotiation and influencing skills, capable of driving collaboration to meet business objectives
Familiarity with the acquisition/retail marketing landscape in New Zealand and the role of data and insights in marketing
Previous marketing experience in a service enterprise is preferred, with knowledge of the insurance industry being advantageous.
Why choose AIA? At AIA, we believe in empowering every one of our people to find their 'better'. We do this by offering:
Competitive employee benefits that include insurances, an Employee Share Purchase Scheme and an extra day of leave each quarter to recharge
Membership to AIA Vitality, our wellbeing programme, giving you access to great discounts & rewards with Apple, Les Mills, MoleMap, Forme Spa, Groov, AirPoints, Countdown & more!
A supportive and inclusive workplace
Flexible working arrangements
Opportunities to grow within the business through internal mobility.
We will be reviewing applications as received, so don't delay, apply now via the link provided. We reserve the right to remove this advertisement at any time.
We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.
Recruitment Agencies: Our Talent team does not require any recruitment agency support.
Interested Candidates: Apply using the 'Apply' button. No emailed applications accepted. For general enquiries only, contact:
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. Similar Jobs (1) Acquisition Marketing Manager locations Auckland, NZ-AIA New Zealand time type Full time posted on Posted 4 Days Ago
THE AIA DIFFERENCE – Working with purpose At AIA we're making a promise. It's a promise that is at the heart of everything we do and drives every decision that we make. It's a promise to help people live Healthier, Longer, Better Lives.
If you want to be part of not just protecting lives, but helping make them better every single day, then AIA has the environment for you
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