Position Purpose: The Senior Marketing and Communications Adviser plays a pivotal role as a strategic partner to the future of this education provider across New Zealand, contributing to both strategic planning and operational execution of marketing and communications activities throughout the future recruitment cycle.
Strategic Context: Aligned with the Strategic Plan, the Marketing Group's endeavours are aimed at achieving organizational goals. The Senior Marketing and Communications Adviser plays a crucial role in ensuring the delivery of high-quality marketing endeavours that resonate with the company's brand identity across New Zealand.
Key Responsibilities: Develop and execute marketing campaigns, collaborating closely with the Marketing and Future educational Group.Lead marketing automation and conversion initiatives to drive recruitment, including content development, stakeholder engagement, and performance reporting.Contribute to strategic planning and execution of recruitment campaigns and program launches in coordination with the Marketing Group and Future Student team.Outcome: Delivery of high-quality campaigns.Manage Marketing Communications: Ensure the web channel is current and optimized, overseeing content updates and major event promotions.Lead the planning and execution of end-to-end marketing automation campaigns supporting recruitment.Develop and update content across various channels as required.Outcome: Delivery of high-quality marketing communications.Relationship Management: Foster and maintain relationships with external partners to enhance recruitment efforts.Cultivate effective collaborations within the Future Students Group, Marketing Group, and wider stakeholder community.Liaise with the publishing team as needed.Outcome: Effective relationship management facilitating timely communication.Project Management: Manage and contribute to specific projects within the Marketing Group, including educaitonal partnership opportunities.Outcome: Timely and effective project management.About you: Be a motivated, customer-focused individual who can take the initiative, provide excellent marketing and communications advice and support to colleagues and teamsThrive in this role with an excellent manner with people, an ability to influence and manage multiple priorities, strong attention to detail, and self-management skillsBe a highly organised self-starter and natural relationship builder, who relishes working autonomously as well as contributing positively to a high performing teamNeed effective time management and forward planning to balance meeting deadlines and maintain a high standard of service to both students and staffHave the ability to remain calm under pressure and thrive working with a diverse range of stakeholders.Selection criteria – essential Appropriate tertiary qualification or equivalent experience.Experience in developing and implementing marketing plans.Experience in marketing automation, or email marketing campaigns.Good knowledge and understanding of advertising and social media.Experience in producing high-quality written and oral communications.Experience in producing high-quality documents and reports using word processing, spread sheet andpresentation software (Microsoft product knowledge is an advantage).Demonstrated experience of developing and maintaining effective relationships.Demonstrated ability to coordinate or participate in project work within set deadlines.
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