Auckland City, AucklandCompany DescriptionTheMarket.com is a curated lifestyle shopping platform which launched in August 2019, backed by The Warehouse Group. With over 600 merchants representing 3,000+ brands and 1.2m+ SKUs, we aim to become one of the biggest marketplaces in New Zealand. This amazing once-in-a-lifetime opportunity exists to help bring this goal to life.At TheMarket, we are passionate about the brands and merchants that we work with, selecting authentic alignments to tell great stories via our various marketing channels. Whether it’s search, display, affiliates, retargeting or social; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet - we strive to create always on-brand and engaging marketing communications for all our personas.Learn more about TheMarket from its CEO, Justus Wilde in the following video.Job DescriptionNot just a bunch of pretty faces. Our team love getting geeky to track the entire multi-channel marketing funnel to continuously measure, improve and increase traffic, engagement and revenue.TheMarket has had a successful start and we are looking at rapidly growing the business over the next few years. For this mission, we’re searching for a technical digital dynamo with a proven track record to help drive TheMarket forward through performance marketing activities with a focus on search.Reporting to the Senior Digital Marketing Manager, the newly created role of Search Marketing Executive is tasked with driving cost-effective, highly-qualified traffic primarily via Google Search and Google Shopping for TheMarket’s vast products and categories while achieving ROAS and GMV targets and reaching a wide range of customer personas.The ideal candidate would be a detail detective not afraid of a pivot with expert-level eCommerce campaign experience operating on both strategic and tactical levels. Using data-driven trend analysis and best practice strategies you will be collaborating with the marketing, trade and development teams to ensure ads cover our focus brands, retailers and categories.The successful candidate will get ‘it’ when it comes to knowing what topics and keywords are on-trend across our expansive categories which include: food, beverage, fashion, kids, living, beauty, toys, electronics, sports, entertainment, stationery, DIY and more!Key Areas of ResponsibilitiesFeed management/optimisation in platform across search, display, affiliate, retargeting, social):On-going maintenanceTitle optimisation at both SKUs and category levelHelp internalise feed optimisationSearch management:Campaign segmentation strategies especially across Google Shopping, feed & custom labelsShopping optimisation/setup to targetSupport new brand or product launchesKeyword level setup & optimisationAd copy setup & optimisationBudget management to daily/weekly/monthly forecast spendRemarketing – audiencesBidding management via google ads or search360Bulk upload management – Google Shopping, Google SearchMeet, analyse and report on KPIs such as traffic generation, CPC, CPA, ROAS, GMV and multi-channel attribution onsite and in-app.Investigate and implement with new projects, technology stacks and channels as requiredProvide on-going best practise and identify digital trends relevant to TheMarket’s goalsCollaborate with agencies, vendors and in-house teams in all areas impacting paid searchEvolve the workflow, strategy as well and the user funnel over time.QualificationsDesired ExperienceProven high-performing paid search management (1-3yrs) experience at an Enterprise level in Retail/E-Commerce with a passion for the build/execution of search engine and lead generation marketing campaigns (preferably for a high-volume consumer website)Experience executing high-volume search and metasearch campaigns working with PPC ad platforms (AdWords, Bing, other) and possess a solid understanding of streaming video tactics. AdWords certification a plus.Experience across Google Marketing Cloud & Sale Force Marketing CloudDatabase management platform & audience segmentationTrafficking ads via DoubleClick Campaign Manager (DCM)Passionate about DSP & programmatic marketing with a high level of energy and personal motivationStrong skills with SQL and ExcelSolid working knowledge of Google AnalyticsUnderstanding of audiences across paid networks and integrated communications including Gmail, YouTube, social, on-demand and displayAbility to liaise with a wide range of stakeholders such as external agencies as well as internal teams such as Marketing and Trade.Cool under pressure and ability to work with a sense of urgencyMarketing or relevant tertiary qualificationExcellent communication skillsSound commercial knowledgeEfficient and deadline savvyNice-to-have ExperienceMarketplace or multi-brand website experienceUnderstanding of multiple premium and everyday brands and how consumers shop accordingly – including understanding the importance of a ‘brand’Have worked in a start-up or understand the nuances between start-up vs growing vs mature businesses and how to pivot activity accordinglyKnowledge and experience with organic searchAdditional InformationOur company culture is laid back but energised with a group of innovative and driven people that are focused on creating the next frontier for retail in New Zealand.The right type of person for this roleApproaches challenges with an open mindset, creativity, hunger and lots of energyStrong desire to build something great and thrive on the marathon like challenge to get there
