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Planning Director - Shopper Marketing

Planning Director - Shopper Marketing
Company:

Clemenger Group Limited


Details of the offer

We're looking for a candidate to this position in an exciting company.

You will produce solutions that will effectively communicate with the target audience and fulfil the marketing objectives from the brief.
Develop highly relevant shopper, retailer, category, consumer and cultural insights for each project.
Work with the creative team to create world-class ideas that will form the heart of effective, behaviour-changing campaigns
Lead, develop and refine the department process
Oversee the strategic direction of work while collaborating with other planning, creative and design staff.
Work with accounts team to define key strategic opportunities and their potential impact on the client/agency relationship and goals
Leverage data analysis skills to design the shoppers' experience in-store and online
Be a source for new thinking around emerging channels and uses of digital channels.
Be an expert source of knowledge on the client's business.
Write clear and compelling creative briefs, in response to client briefs and objectives.Constantly explore communication innovations that may enhance a client's marketing message.
Spreads expertise, passion, and innovation throughout the planning department and the wider Clemenger Group companies.
You will contribute to the external communication of the agency's collective intelligence and creativity through social media, industry publications, newsletters and any other relevant channels.

8+ years' experience in a creative consultancy/agency environment in a strategy, planning role
Global FMCG experienceProven specialisation in FMCG brands and shopper marketing across all channels
Experience in digital marketing, social media advertising, analytics and content strategy is essential
5+ years' experience of working face to face with clients, on a day to day basis
A deep understanding of mainstream media and the accompanying data
A strong understanding of how to leverage strategic frameworks, models and insights
A proven research ability to collect retail consumer behaviour
Strong communication skills with an engaging and open style of communication
Excellent presentation skills
Excellent written and verbal skills in English
A relevant tertiary qualification such as a Marketing or Business Degree


Source: Neuvoo2_Ppc

Job Function:

Requirements

Planning Director - Shopper Marketing
Company:

Clemenger Group Limited


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