What you'll doAs the Performance Marketing Lead, every day you'll be fine-tuning our paid channels and cooking up marketing campaigns that shine the spotlight on our software and the problems that it solves.Self-driven and analytical, you will oversee the end-to-end customer journey across multiple digital channels and touchpoints, proactively seeking ways to improve conversions and drive business results.Ultimately, your work will grow and nurture our sales pipeline and position Arlo as the global authority in the learning technology industry.ResponsibilitiesPaid channels to drive lead generation and awarenessManage and optimise Google Ads, Bing, Capterra, Facebook, and LinkedIn.Set performance marketing priorities and allocate budgets.Run tests and try new strategies to methodically improve performance.Own paid media KPIs and track attribution throughout the sales funnel.Marketing tech stack and automationOversee the integration and optimization of marketing technologies to ensure a seamless customer journey from lead acquisition to sales conversion.Own the delivery of martech improvements. Systematically build, test, improve our machine.Work alongside marketing and sales to automate the delivery of lifecycle content and execute integrated campaigns, including webinars, ebooks and events.Analytics and conversion optimisationMonitor and report on the performance of marketing channels and campaigns, and assess against goals (ROI and KPIs).Conduct routine conversion analysis, report findings and provide recommendations to the team and broader business.Work across teams and departments to ensure we are monitoring and prioritising high-impact improvements.Knowledge, skills and experienceSkills & experience4+ years experience in a hands-on digital marketing position18+ months experience managing performance marketing accounts (agency or in-house)Deep knowledge of Google Ads, Linkedin, Facebook and analytics toolsExperience running marketing automation and B2B lifecycle marketingTechnically strong - comfortable talking tech and driving the latest marketing toolsConfident in producing data-driven reports, identifying areas of improvement with a clear plan and success criteria.Bonus pointsExperience in a B2B or SaaS companyExperience using our martech stack: Marketo, Google Analytics, Wordpress, Drift, LookerExperience creating images and basic animations in Canva, Photoshop or similarAn interest in emerging technologies e.g AIDegree-level qualificationA bit about usArlo is an award-winning software company with our HQ in New Zealand and offices in Canada & the UK.We believe that human interaction is still at the heart of effective learning. With that philosophy, Arlo is fast becoming the #1 training management solution for instructor-led training providers globally.Arlo has been developed as the definitive tool to run a training operation, helping our clients save time, grow sales, and transform the way their training is delivered. With customers in over 70 countries, over 7M people trained, and $3B in course transactions, Arlo is the realisation of that vision.This success is the direct result of our talented and passionate team, who never stop pushing the envelope, working together to deliver the best tools for our customers, empowering the delivery of great learning.--We are committed to diversity, equity, inclusion, belonging, and lifting our cultural capability. You don't need to be knowledgeable in these areas, but you do need to be on board with learning. And please let us know in your application if we need to make specific accommodations during our process.Applications will be reviewed as we go until we find a suitable candidate.Original job Performance Marketing Lead posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs.#J-18808-Ljbffr
