Marketing Manager - Farm Source Brand & Co-op Connection
General Information Date Published
10-Apr-2024
Advertising Ends
24-Apr-2024
Country
Location
Role Type
Marketing & Comms
Work Type
Fixed Term
ID#
8115
Position Description Our Co-operative We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in New Zealand and around the world.
As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.
When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
We love kiwi dairy farmers and think they're pretty awesome. For generations they have relied on hard work, ingenuity, and each other, to create the kind of goodness that fuels our families, connects our communities and supports our economy.
At Farm Source, our team is driven by the same co-operative spirit that our farmers and their communities share. We make farming easier so farmers can continue to concentrate on what they do best - producing high quality New Zealand milk in the most sustainable way.
This means growing and supporting the right people - people with plenty of roll-your-sleeves up energy to rise to the challenge. Whether you're on the farm getting your gumboots dirty or connecting over a coffee at our local stores, you'll be getting the mahi done as part of a trusted team - backed by good people, the right products, innovative solutions, and industry-leading expertise.
So why not join us? Our regional structure and openness to flexible working means that there really is something for everyone. No matter your age or stage, our inclusive culture has created a place where everyone can thrive.
About the opportunity | Te whai waahi This is a 9 month Fixed term contract This is a fantastic opportunity for a dynamic and experienced Marketing Manager to lead the Farm Source brand and Co-op Connection initiatives. This role is pivotal in driving effective marketing communications and promotional activities to engage our farmers, reinforce our value propositions, and strengthen farmer loyalty to ensure a consistent supply of milk.
This role will drive the Farm Source brand strategy development as well as be responsible for the day to day co-ordination of internal and external communications and content across all channels.
Key responsibilities include:
Champion the positioning and value propositions of both Fonterra and Farm Source to engage our farmers effectively.Lead the development of Farm Source brand strategy, ensuring alignment with wider business goals.Develop and execute content, creative, and collateral strategies to drive Co-op connection and farmer loyalty.Drive digital and social media strategies, managing content creation and user journeys.Collaborate with internal teams to align communications with brand strategies and stakeholder needs.Manage the Digital Asset Management system and ensure compliance with brand guidelines.Monitor and contribute to the production of Farm Source communications.Support budgeting, forecasting, and campaign management.Collaborate within the Marketing Lead team to integrate Farm Source retail into our value proposition. About you | Moe koe You must be highly organised, proactive, bring second-to-none communication skills and an ability to effectively engage with people from all parts of the industry. You will need to be resilient, able to negotiate tricky situations and stakeholders, and have excellent attention to detail. Naturally curious and passionate about the agriculture space, your customer focused approach and ability to build rapport quickly will help you succeed in this rewarding role.
Other key requirements include:
Tertiary qualification in Communications, Brand, or Marketing Strategy.5+ years of experience in brand and marketing management.Proven track record in strategic agility, analytical skills, and problem-solving.Strong leadership and relationship management skills.Ability to drive change and achieve high-performing results through team management. The benefits of life at Fonterra | Te ora i Fonterra Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.
We offerflexible workingto ensure the job gets done whilst being there for life's important moments.With a global presence, a world ofcareer opportunitiesawaits you.We support yourhealth and wellbeingwith events, discounts on wellbeing products, and employee assistance programs.We encouragelifelong learningand will help you develop your skills.Enjoydiscounted health insurancebased on your employment type and location.No matter your life stage or choices, we haveleave options, including purchasing additional leave, enhanced parental benefits, and long-service leave. Our Co-operative is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations. Sound good to you? Come join our whanau and let's solve for better, together.
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