Job no:0037310
Work type:Fixed Term
Location:Parkville
Division/Faculty:University Services
Department/School:Department of External Relations
Salary:$88,171 - $95,444 (HEW 7)
Role & Superannuation rate:Professional - 9.5% superannuation
About University Services
University Services comprises of 1,600 professional staff focused on providing client-centric and innovative services to the University. The group is providing transformational change, defining and influencing future service enhancements, and acts as a shared services function within the University of Melbourne.
About the role
This position will form part of a high-performing market research and analytics function at the University.
The Marketing Data Analyst is responsible for the provision of high level marketing and digital marketing analytics, intelligence gathering, dashboard production, conversion reporting and campaign evaluation, as described in the relevant University Services, External Relations and Chancellery strategies and as requested by internal clients on an ad hoc basis.
The successful candidate will be an active participant in and contribute to the broad marketing, recruitment and digital analyst community at the University and champion the improved use of information in decision making in the areas of marketing, communications and recruitment.
Providing reports, dashboards and recommendations on findings (particularly with regards to marketing and recruitment campaigns) to key University stakeholders is a key component of this role. The Marketing Data Analyst also plays a significant role in the setting of objectives and KPIs for marketing activities in External Relations and in ensuring marketing activities are tracked appropriately to allow the required monitoring and evaluation to occur.
Developing and maintaining effective working relationships within External Relations and across, Academic Divisions, Chancellery Marketing & Communications and external marketing analytics suppliers is also essential to ensure high quality and timely service delivery.
About you
You will have:
An undergraduate degree with relevant experience; or extensive experience and broad knowledge of the field; or an equivalent combination of relevant professional experience and/or education and training. Experience in the higher education sector is highly desirable.
Marketing analytics skills: Competency in the extraction, analysis and reporting of a variety of data sources including marketing channels (social media, email, advertising, search), Google Analytics, CRM, surveys and sales / admissions. Experience in providing best practice approaches in the measurement and tracking of complex marketing campaigns (including set up of UTM codes and goal measurement).
Experience in data visualisation and dashboarding: including competency with the use of tools such as Tableau, Google DataStudio, Excel and PowerBI.
Evidence-based decision-making: experience identifying and solving problems through analysis, and providing action-oriented recommendations based on solid evidence.
Communication: strong verbal and written communication and data presentation skills.
Benefits
- Maximise your benefits through our Salary Packaging scheme
- Flexible family friendly policies, providing generous leave and working conditions
- The opportunity to work in a culturally rich environment
- A substantial discount to eligible staff and their immediate families in undertaking further studies at the University of Melbourne
To find out more, go to http://about.unimelb.edu.au/careers/working/benefits
Culture
The University is a vibrant campus. We have well-established clubs and networks giving the opportunity to engage and collaborate with other staff around the University. We strive to create an environment where staff and students promote culturally inclusive behaviour and activities, ensure cultural differences are heard and explored, and actively seek to learn from other cultures.
How to apply
Your application submitted should include a CV along with your responses against the selection criteria found in the Position Description for the role.
*For information to assist you with compiling short statements to answer the selection criteria/competencies, please go to http://about.unimelb.edu.au/careers/search/info/selection-criteria
Position Description
0037310.pdf
Advertised: 19 Mar 2019 12:00 AM AUS Eastern Daylight Time
Applications close: 02 Apr 2019 11:55 PM AUS Eastern Daylight Time
