Leading the team, the Head of Membership & Loyalty is tasked with crafting, leading and implementing strategies and initiatives to engage and expand our extensive Member base. We're on the mission to be New Zealand's most loved and connected brand and we already have over 1.1 million AA Personal Members.
This role is key to supporting across our strategic priorities, particularly our first pillar around Member Engagement and Loyalty. This strategic priority signifies our shift towards a truly Member-centric approach, focusing on exceeding the expectations and needs of our diverse Member base through a more tailored and connected experience. Our aspiration is to transform loyalty, relevancy and engagement with our Members and to deliver greater lifetime value for our Members and the Association. To deliver this for our diverse Member base, current and future, we will gain a deeper understanding of their needs and meet them through delivery of more relevant, flexible, and connected touchpoints.
Responsibilities include:
Product & Loyalty StrategyPartnership & Relationship ManagementLeadership and People ManagementFinancial and reportingA full detailed position description is available on our careers website.
Tertiary qualification in Marketing or a closely related discipline/majorA minimum of 10 years' experience in marketing and product management within multi-faceted businesses, ideally with loyalty experiencePeople leadership skills including the development of others and cultivation of innovationAbility use business insight to drive resultsAbility to build cross functional relationships and influence decision makingPlanning, organisation coupled with the ability to delegateMarketing skills, including product/brand managementMarket Research and analytical skillsInformation technology skills including applied logicalFree AA Membership for you and your whanauNZAA Super Scheme with 2% employer contributions on top of 3% KiwisaverA day off for your birthdayHybrid working arrangementWorklife balanceDiscounted insuranceWorking with the AA | Me mahi tahi tatou ki AA For over 120 years we've been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands.
From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to over 1.1 million Members
Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.
Come join us and take your career on its next adventure!
Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.
We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.
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