Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?
Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1500 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.
We are doing this by:
Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.
Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child's education.
And we need your help for our global expansion! Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.
What are the main responsibilities for this role? This role will be responsible for leading and creating global CGA campaigns for regional teams to localise. Partnering with the VP, Marketing & Community, this role will take ownership and project manage a global content strategy spanning: website, social media channels and email marketing to fuel organic and SEO-based growth.
Other responsibilities involved:
Leading, coordinating, and project managing strategic marketing content and campaigns to generate high-quality assets that are used to drive CGA awareness in all key markets. This includes leading global webinars, marketing new product launches such as iPrimary, coordinating global content collateral such as Prospectus, E-Books, and leading video projects such as Student and alsoTeacher testimonials videos.
Work with teachers, academic staff and student ambassadors as well as external influencers to facilitate and build global user-generated content.
Managing, and reviewing Global Content channels such as Organic Social, LinkedIn, Youtube and Website.
Share best practices and insights between the video / creative team and global marketing colleagues
Auditing existing content and building a global toolkit of content library that can be adapted and localised by marketers
Knowledge of content marketing and SEO optimisation
Ability to lead regional marketing teams in cross-functional strategy meetings
What skills and experience are required? 5+ years of experience in content marketing and brand strategy
Project management skills
Excellent communication skills
Excellent organisation skills
Digital/Social Media background is a bonus
Comfortable with creating standard content and assetedits via Canva
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
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