Digital & Search Marketing (Marketing & Communications)Contract/TempCompetitive Annual Salary + Amazing perksWe have an incredible opportunity for an energetic marketer to join our award-winning team as a Digital and conversion specialist -. Working across thl 's New Zealand and Australia brands, we are seeking an experienced and strategic Digital and conversion specialist to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to drive online visibility, customer acquisition, and revenue growth. The Digital Marketing Specialist will leverage a combination of digital channels and tactics to enhance our brand presence and engage target audiences. This role is a 6-month, fixed term role to cover delivery of key marketing initiatives in our AU and NZ businesses.There are many things to love about this role:At thl we are passionate about inspiring and enabling unforgettable journeys. The marketing team's role in this is to deliver compelling content, storytelling and incredible offers to our customers that engage them with our products and servicesYou'll join a purpose-driven global team that is building the best travel company for the world. We are transforming our business and reshaping our workforce for the new future of travelWe respect that our crew have personal, professional, and family commitments, and we want to help. Our approach to structured flexibility is designed to facilitate flexibility in your work arrangements to help you achieve your goalsYou'll be a part of the thl global RV travel system - the largest motorhome and campervan rental network in the world with operations in five continents. As an employee at thl you'll have access to travel perks galore the world overAbout you:You're someone that enjoys travel and can see themselves becoming passionate about travel productsTo succeed in this role, strong project management skills are critical along with your ability to organise and prioritise work daily. Your top-notch communication and relationship management skills will see you confidently work cross functionally. We want a true self starter, with high energy levels and someone who thrives with tight timelines and workloadsYou will have proven experience (~3-5 years) as a Digital Marketing specialist or similar role, holding in-depth knowledge of digital marketing channels, tools, and platforms. Proficiency in Google Analytics, SEO tools, social media management platforms, and marketing automation toolsStrong analytical skills with the ability to interpret data and make data-driven decisions across our digital marketing budgetsYou'll have a strong understand of SEM, SEO and retail marketplaces alongside web/social traffic, engagement and conversion metrics. Proficiency in marketing automation tools, analytics platforms, and Microsoft Office suite. You have a healthy obsession for platform developments and how tech/ AI can improve marketing processes and improve our guest interactions with our brandsTeamwork will always be your first thought and working with others must make you happier than a seagull with a hot chipYou are a resident or citizen of New Zealand or Australia or hold an appropriate visa that enables you to live and work in New Zealand or Australia. This role is primarily office based in either Auckland, NZ or Brisbane, AU - with flexible working hours availableCore responsibilitiesDevelop and execute a comprehensive digital marketing strategy aligned with business goalsIdentify key performance indicators (KPIs) and metrics to measure the success of digital initiativesBe confident with utilising and managing external agency partners to drive direct channel revenue outcomes. Work collaboratively with internal teams to ensure cohesive and integrated digital marketing approachManage digital marketing budgets effectively, allocating resources based on campaign goals and performance expectationsOptimise traffic from a variety of first and third-party sources such as paid search, email and socialDrive the testing program in partnership with the digital channel owners, optimising key conversion pathsCreate, monitor and report on experiments, collaborating directly with engineering teams to deliver integrated and impactful testsDeliver value by analysing funnel data to optimise the customer experience and improve key kpis across all digital channelsProvide education on testing methodologies and tools to evangelise its use across the businessDevelop and support measurement/optimisation tools to enable insightful reporting, benchmarking and optimisationSearch engine optimization (SEO)In collaboration with our agency partners conduct keyword research and analysis to optimize website content for search enginesImplement on-page and off-page SEO strategies to improve organic search rankingsBe able to measure the impact of SEO investment on overall direct revenueUnderstand and champion an omni channel activation approach that enhances our overall brand visibility across searchSocial media management:Develop and execute social media strategies to enhance brand awareness and engagementManage social media accounts, create compelling content, and monitor social media trendsCreate and execute email marketing campaigns to nurture leads, retain customers, and drive conversionsA/B test email campaigns to optimize open rates, click-through rates, and other relevant metricsAnalytics and reporting:Monitor and analyse digital marketing performance using analytics tools available. (SA360, Meta Business manager etc)Provide regular reports and insights to key stakeholders, highlighting successes and areas for improvementMarket trends and innovation:Stay informed about industry trends, emerging technologies, and best practices in marketingProactively identify and recommend innovative marketing strategies to stay ahead in the competitive landscapeBenefits and perks:Our products are fun, and our jobs are too. You'll be a part of a creative and collaborative team that invites one and all to bring cool ideas to life that make an impact on our businessYou'll be a part of a flexible work environment that lives and breathes travel and experiences. Want to go on a road trip with your friends and family? We'll hand you the keys to your ride Want to go caving underground and abseiling down waterfalls? We'll provide you with a wetsuit and some rope. Working for thl opens up an epic world of fun experiences and you'll probably have to re-write your bucket listThis is a huge opportunity for the right person. You will report directly to the Head of Marketing and Brand, and be a part of a team that drives category preference and awareness of our brands. You'll live and breathe our brands and this is a great opportunity for further development for the right personOur corporate offices are located in Auckland and Brisbane, with lots of public transport options handy, a gym not too far away as well as many bars and cafes. If cycling is your thing there is plenty of room to leave your bike or you might like to give our office e-bike a whirlAbout thlthl is a global tourism operator listed on the NZX and ASX (code: THL) and is the largest commercial RV rental operator in the world. In November 2022, thl merged with Apollo Tourism & Leisure, creating a multi-national, vertically integrated RV manufacturing, rental, and retail business spanning motorhomes, campervans and caravans. thl also operates tourism adventure, travel technology, and commercial vehicle manufacturing businesses.In New Zealand/Australia, thl operates rental brands (Maui, Britz, Apollo, Mighty, Hippie, Cheapa Campa), manufacturing (Action Manufacturing, Apollo), retail brands (Talvor, Kea, Winnebago, Adria, Coromal, Windsor), retail dealerships (RV Super Centre, Apollo RV Sales, Kratzmann, George Day, Sydney RV, E-Camperco), travel technology (TripTech) and tourism attractions (Kiwi Experience and the Discover Waitomo Group, which includes Waitomo Glowworm Caves, Ruakuri Cave, Aranui Cave and The Legendary Black Water Rafting Co.). In North America, thl operates the Road Bear RV, El Monte RV, CanaDream, Britz and Mighty rental brands. In UK and Europe, thl operates the Just go, Apollo and Bunk Campers rental brands.To apply for this job, please go to our job site and enter the job code 453376SKReport this job advert Don't provide your bank or credit card details when applying for jobs.Researching careers? Find all the information and tips you need on career advice.#J-18808-Ljbffr
