Brand Management (Marketing & Communications)Tourism Bay of Plenty was established in 2002 to promote the Coastal Bay of Plenty as a visitor destination. As a not-for-profit organisation, their mission is "Leading the prosperity of our people and place through tourism." They collaborate with various industry sectors like travel trade, cruise lines, and local businesses, striving for sustainable growth and regenerative practices that honour our unique environment and culture.We are excited to be partnering with Tourism Bay of Plenty in their search for a dynamic Brand Development Manager to guide a strategic process that consults, crafts and develops a distinctive narrative and visual identity for a Tauranga Destination Brand. This 24-month fixed-term contract demands skilful project management, stakeholder management and engagement, and expertise in place branding.Daily responsibilities will include:Stakeholder Management: Act as the primary point of contact for all stakeholders involved in the project, including councils, businesses, mana whenua, community organisations, and other key partners.Project Management: Oversee the project from start to finish, managing timelines, budgets, and resources.Place Brand Strategy: Develop a compelling brand strategy that appeals to the audience and aligns with the vision of stakeholders.RFP and Agency Management: Handle the procurement process, from evaluating proposals to selecting and managing the branding agency.Visual Identity Development: Collaborate with the chosen agency to transform the brand strategy into an engaging visual identity.Brand Implementation: Develop brand toolkit and provide guidelines and sound advice to external parties for consistent implementation across various channels and touchpoints.Background required:Experience in brand management, with a focus on place branding and destination marketing.Excellent stakeholder management, communication, and creative storytelling skills.Bachelor's degree in marketing, communications, or related field.Experience drafting RFP documents and evaluating vendor proposals.Strong project management capabilities.Experience engaging with mana whenua.At Tourism Bay of Plenty you will have the opportunity to live and work in the stunning Bay of Plenty, right next to some of New Zealand's finest beaches. In this role you'll have the chance to make a meaningful impact on the region whilst enjoying a supportive workplace, including flexible working arrangements and a culture centred around collaboration, balance, and fun.If this role sounds spot on for your background, then apply now or call Liz Kennedy with any questions. Applications close on Wednesday 22nd May.Your application will include the following questions:Which of the following statements best describes your right to work in New Zealand?What's your expected annual base salary?How many years experience do you have in place branding and destination marketing?Report this job advert Don't provide your bank or credit card details when applying for jobs.#J-18808-Ljbffr
