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Account Director, Consumer & Marketing Insights

Account Director, Consumer & Marketing Insights
Company:

Nielseniq



Job Function:

Marketing

Details of the offer

Job Description At NielsenIQ (NIQ) we measure performance for our clients, and we use analytics to help our clients grow their business. Measurement and analytics are two separate things, and each is important and valuable on its own. But the connection of the two makes them both even more critical and valuable. Our people are the driving force behind NIQ Consumer Insights. We are  focused and innovative with a growth mindset  that enables us to delight clients through specialized methodologies and new technology solutions. Our short- and long-term strategy is built on  People, Products, Position and Profit  to elevate our team spirit, industry reputation and business now and in the future. Working with both your NIQ colleagues and spending time with clients, you will build partnerships to allow you to understand your client needs and requirements. You'll use this knowledge to develop in-depth analytics and create compelling stories that deliver the insight to drive business growth. Due to the business growth we are looking for a senior talent to be part within the Consumer Marketing Insights division of NielsenIQ. This role is responsible fostering client relationships and developing new ones by introducing new services and capabilities in order to generate briefs and RFQs. The Account Director manages a number of client accounts and projects, ensuring the quality execution and delivery of research engagements and making sure they are managed to time and on budget. This role will also supervise junior team members, providing clear direction and training on core research processes including commercial project management, questionnaire design and the preparation and delivery of quality reports and presentations for clients. Responsibilities Expanding the scope of influence with key clients across a wider range of products/services and greater depth of involvement Further foster client relationships to increase the number of projects conducted with each client of responsibility. The ability to take a research brief from a client and translate client business issues into research objectives through to recommended research design. Engage in business development activities, including involvement in credentials and thought leadership initiatives in addition to assisting with preparation of project proposals. Strong research skills including questionnaire/discussion guide development, the ability to draw on multiple data sources and the knowledge of what techniques can be deployed to address particular client research objectives. Ability to tell a story through data and research, producing outstanding client reports that engage the audience and simplify the complex in order to provide clear guidance for action. Be proactive and manage all communications with clients in a timely and clear manner, ensuring every project is an opportunity to build the client relationship and drive opportunities for future work. Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients through insightful and actionable recommendations. Perform other related functions that may be assigned. Qualifications Tertiary educated. Post grad qualification preferred. Experience in managing a team in consultancy research environment. Ideally experience in working with the government sector Strong understanding of New Zealand culture and cultural trends Project management experience Strong problem-solving skills and ability to work collaboratively in a team environment. Strong oral and written communication skills Skills in translating data into an attractive, meaningful and actionable report presentation (PowerPoint and experimentation with other visual deliverables desirable) Additional Information Remote-hybrid based role, must be physically located within New Zealand and candidate must be a Country/Region Resident. About NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. For more information, visit NIQ.com. Want to keep up with our latest updates? Follow us on:  LinkedIn |  Instagram |  Twitter |  Facebook Our commitment to Diversity, Equity, and Inclusion NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:  NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.


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Job Function:

Requirements

Account Director, Consumer & Marketing Insights
Company:

Nielseniq



Job Function:

Marketing

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