Senior Channel Management & Audience Engagement Manager Senior Channel Management & Audience Engagement Manager Account & Relationship Management (Sales)The role will focus on providing analytical and strategic guidance to Mediacorp brand owners with the primary objective to drive youth audience engagement effectively, with a particular focus on short-form video (TikTok). The role will work with multiple social media brands owners, bridging the gap with platform strategies and expertise, to shape the brands content and audience engagement directions.ResponsibilitiesTo set the direction and drive growth of Mediacorp's social medial brands to engage young audiences across digital platforms.Maintain, develop and optimise social media platforms audience engagement strategies.Conduct analysis using internal and external data (e.g. audience engagement, market and industry), define key performance indicators to derive insights that will drive business decisions.Develop deep understanding of TikTok platform, analysing content and industry trends and communicate insights in a comprehensible way to brand owners.Conceptualise, build, manage and maintain dashboards that the team can use to extract data and insights for channel management.Staying on top of the latest social media trends, identify opportunities to improve and youth audience engagement. Proactively identify and make recommendations on content and social channel engagement.Work effectively with cross-functional teams, driving results through extracting actionable insights for all content stakeholders and assist in managing the social platform relationships.QualificationDiploma / Degree in Mass Communication, Digital Marketing or any related discipline.At least 8 years of working experience.At least 2 to 3 years working experience in social media platform management.Experience of best practices for social media platforms.Experience analysing and deriving meaning from unstructured datasets.Experience in Data Visualisation tools, such as Power BI is a plus.Demonstrated problem solving experience with experience driving and delivering action based on data-driven insights and recommendations from data analyses.Experience in short form content development is a plus.Good written and verbal communication skills.Able to work in a dynamic, fast-paced environment and under pressure.Strong organisational and multitasking abilities.A strong understanding of what drives digital content on social media and how it should be presented.A broad and deep knowledge of digital content and social media trends.Manage projects independently and work collaboratively.Broadcast Media, Entertainment and Publishing Mediacorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.It pioneered the development of Singapore's broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963.Today, Mediacorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.Beyond Singapore, Mediacorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. Mediacorp also has a stake in Singapore-based retail firm Reebonz, one of the region's fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.Winner of numerous international awards and accolades including Asian Television Awards' Terrestrial Broadcaster of the Year, Mediacorp's mission is to engage, entertain and enrich audiences by harnessing the power of creativity.Mediacorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.It pioneered the development of Singapore's broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963.Today, Mediacorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.Beyond Singapore, Mediacorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. Mediacorp also has a stake in Singapore-based retail firm Reebonz, one of the region's fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.Winner of numerous international awards and accolades including Asian Television Awards' Terrestrial Broadcaster of the Year, Mediacorp's mission is to engage, entertain and enrich audiences by harnessing the power of creativity.Don't provide your bank or credit card details when applying for jobs.Researching careers? Find all the information and tips you need on career advice.#J-18808-Ljbffr
