Search Specialist

Auckland City, AucklandFull-time, Contract#CLOSER #BRAVER #FASTERThe RoleAt IAG, our purpose is to make your world a safer place. We are customer led and data driven and believe we have important responsibilities to enable the communities and people we service to be safer, stronger and more confident.Our Digital Marketing Team are always working to stay ahead of the curve in a fast-changing digital landscape. In the key area of Search Marketing they're looking for a Search Specialist to help optimise this channel and improve our visibility in an increasingly competitive world of search.Key ResponsibilitiesWork with SEO agency and other relevant agencies/contractors to support delivery of organic search initiatives across IAG NZ brandsCoordinate and prioritise activity, working with brand, development, design and other relevant internal/external groups to deliver changes aimed at improving SEO outcomesManage Search Engine Marketing activity plans (coordinate changes, enhancements and testing) and review outcomesManage delivery of paid search (Search Engine Marketing) across IAG NZ brands.Provide guidance for implementing effective search tracking/tagging for campaigns across IAG NZ brands Skills and Experience3+ years' experience in search engine marketing (SEM) and search engine optimisation (SEO)Highly computer and web literateRelevant industry experience (digital marketing, web development)Experience using Google Tag Manager, Data Studio, Google Marketing Platform, Ahrefs, MozPro, Screaming Frog would be desirable but not essentialLet's TalkIf you're fervent about search along with having a wealth of experience in ad copy and landing page testing then this role could be for you.To submit your interest in this role, please click the 'Apply' button below. If you have any questions, please contact Alex - Talent Acquisition Consultant on ext. 96170.