Do you relish challenge and thrive in a fast-paced environment?
Go Bus Transport is the largest passenger transport provider in New Zealand, operating 1,700+ vehicles from 30 depots, stretching between North Auckland and Invercargill. Go Bus operates urban, school, on-demand and charter services under it’s Go Bus brand, tour coach and corporate services by Johnston’s Coachlines and airport services by Sky Bus.
Go Bus is part of the Kinetic Group, the biggest mass transit bus operator in Australia and New Zealand. Across Kinetic operations, we move 50 million people per year using 3,000+ buses operated and supported by over 4,000 people.
The Role:
Reporting to the Director - Business Development, this position will be pivotal in the management of our core Customer Relationship Management (CRM) systems, tools and processes and the coordination of programmed customer marketing campaigns.
Key Responsibilities will include:
Building system capability to evolve and develop the Company’s CRM database, tools and processes.
Maintain the CRM database, delivering capability that supports the development of targeted marketing campaigns in accordance with the business development strategy.
Maintain the Company’s external marketing platforms and content such as the Website, Linked-in and other social media sites.
Contribute to the development of tender and marketing content and liaising with key stakeholders across the company to achieve key sales and marketing objectives.
Working with the HR team to develop the employee branding required for media and recruitment campaigns.
Customer liaison both face to face and remotely across the country.
Description
Key Skills & Attributes:
Technically Savvy – the ability to work with technology and develop solutions.
Creativity – the ability to think outside the box and deliver marketing campaigns that grab attention and generate sales.
Data Analysis – the ability to analyse and interpret data in a meaningful way that enables the company to draw valuable conclusions.
Organisation Skills – the ability to coordinate the efforts of multiple stakeholders, collaborate and achieve crucial deadlines.
Problem Solving – the ability to critically examine root causes and pinpoint the cause and effect of situations.
Multilingual – the ability to converse with a diverse customer base.
Qualification and Experience:
Bachelor degree in Business Information Systems (or equivalent) or Business Marketing (or similar).
Experience developing social effective media and website platforms
Demonstrated solid experience with website and marketing analytical tools
Working knowledge of Ad serving tools
Experience setting up and optimising PPC campaigns on all major search engines
Good working knowledge of HTML, CSS and JavaScript development and constraints
Experience working within transportation services or coach touring industries.
Business to business sales and marketing experience.
Advertising and promotional material design.
Ability to speak in Mandarin, Japanese and or Korean is preferable.
If you want to work in an inclusive work culture, enjoy the fast-paced action and work in collaboration with the wider team, then this is the role for you!
Applicants for this position must be a New Zealand Citizen or have Permanent Residency.
Applications close 30 April 2021
