Public Relations Managerat Tourism New Zealand

About this role

Fulltime, Permanent
Based Auckland
New Zealand is the ultimate destination. Tourism New Zealand's goal is to Enrich New Zealand through tourism so that it benefits New Zealand and New Zealanders today and in the future. The Domestic team's role is to motivate people to visit multiple parts of our beautiful country and engage in the tourism economy.
What will you be doing /Nga whainga
You will lead the development and implementation of the public relations and content strategy and associated initiatives for the Domestic New Zealand market in ways consistent with Tourism New Zealand's Four-Year Marketing Strategy and the Domestic market plan.
Your key focus will be on achieving major PR coverage through broadcast, online projects, influencers, partnerships and other bold and innovative media projects while proactively seeking integration synergies across Paid, Owned, Earned and Trade initiatives.
Utilising your superb communication skills; you will manage a wide variety of stakeholders while fostering positive relationships with local media, industry representatives and travel trade. You will identify media risks and secure relevant high impact opportunities that promote domestic travel and experiences.
What you will need / Nga pukenga mo tenei turanga
Bring your passion for New Zealand. We need someone with a minimum of 7 years' experience in a PR communications role where you have been responsible for the strategy and the delivery of complex multidisciplinary and integrated projects. It goes without saying that you will have excellent writing skills, have a strong network of media and influencer contacts, and experienced liaising directly with media, bloggers and instagrammers as well as traditional offline media expertise.
You will have managed large-scale content projects, have well developed project management skills and be able to demonstrate the ability to think creatively about marketing and PR issues.
Maori culture is an integral part of both New Zealand and Tourism New Zealand, therefore an appreciation and strong commitment to cultural diversity and Te Ao Maori is essential.
Sound like you?Mau ranei?
If you are a PR star with creativity, innovation and relationship building at your core, and know a good story when you see it, then this could be the leadership role for you. This is a great opportunity to become part of a fun, global team with shared goals of enriching New Zealand.
Hono mai ki a matou/ Come join us!