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Marketing Manager – Vitality (6 Month Fixed Term Contract)

Marketing Manager – Vitality (6 Month Fixed Term Contract)
Company:

Aia



Job Function:

Marketing

Details of the offer

At AIA, our vision is to help people live healthier, longer, better lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.The Opportunity at AIAThis is a six-month fixed term contract for a Marketing Manager, Vitality .This is a six-month fixed term contract for a Marketing Manager, Vitality to join the team with the purpose of identifying, creating, leading and delivering market leading retention strategies and tactics to deepen our relationships with Vitality customers. This is a pivotal role to achieve the success of both the Marketing, Product, Distribution and Partner channel. It’s also key in leading and inspiring a virtual cross-functional team of Marketers and the Business stakeholders to fully recognise our potential and create envy in the Market.Key responsibilities are to:Co-define the strategy and lead the execution of fully integrated Vitality Customer Retention marketing activities to support retention and growth of existing business customer segments.Leverage existing Marketing CRM tools and programs, plus create new marketing automation platforms, to create deeper customer relationships and delivery efficiencies.Manage and collaborate with senior distribution, product and Australian stakeholders to develop market leading Direct Communication plans for risk and health products.Manage large, complex projects (people, time, budget) to execute marketing strategy.Accountable for implementing and maintaining performance measurement programs that align with AIAs core KPI’s, including regular stakeholder reporting.Demonstrate continuous application of key business and consumer insights to address key business challenges or create new opportunitiesAct as a thought leader and key influencer within marketing and the wider business, including active virtual team leadershipManage all aspects of relationships with relevant third-party vendors and partnersSkills and experience required:A kick ass growth and curious mindset.Demonstrable experience of leading successful Direct marketing initiatives in large and complex organisationsSignificant B2B and B2C marketing experience in BTL channelsBalance of creative and commercial thinkingClear voice of customer thinkingStrong understanding of specialist marketing functions particularly CRM and Marketing Automation best practicesExperience in dealing with complex products, with large and diverse customer bases.Experience leading and developing cross-functional teams.Ability to lead large discrete projectsAbility to manage multiple con-current work streams and priorities.Strong problem solving skillsBase Digital Marketing knowledge with growth mindset to increase capabilitiesPrint management of your managed activity (stock management and invoicing)A clear understanding of the role data and insights play in marketing.Healthier, Longer, Better LivesAt AIA, wellbeing is at our core. We understand that healthy employees are happy employees. That’s why we have a culture of care that promotes wellbeing and flexibility, recharge days, flexible work arrangements and an AIA Vitality membership.We focus on career development, people development and leadership capability, so that you’ll be nurtured and have every opportunity to reach your full potential.We recognise your efforts and hard work because we understand that everyone in our AIA family is important. When people feel valued, they become more productive and satisfied, and we want you to feel inspired every day.We are an equal opportunity employer that embraces and values diversity and inclusion in our workforce. We believe that for people to be their best selves at work, they must feel they can be themselves. We celebrate both our differences and similarities including how we dress, and we trust our employees to dress appropriately and comfortably for their day.You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.


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Job Function:

Requirements

Marketing Manager – Vitality (6 Month Fixed Term Contract)
Company:

Aia



Job Function:

Marketing

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