Loyalty & Engagement Specialist

About UsThe Jamie Kay (JK) Group is a proudly New Zealand-based retail organisation who operate multiple successful brands in the childrens category. We have experienced tremendous growth internationally, and we are now looking to grow the Marketing team to help us achieve our strategic goals.OverviewThe Loyalty & Engagement Specialist role is an exciting new opportunity within the Jamie Kay (JK) Group. Working with one of the most engaged customer communities globally, this role will be tasked with lifting both our engagement and our customer experience to the highest level. It is a critical role within the Group as we experience significant growth and will involve working across multiple brands and multiple markets with a view to setting the benchmark globally in loyalty programs.ResponsibilitiesLoyalty Program Design & EvolutionWorking with our internal team to ensure that the Loyalty program is delivering consistently excellent customer experiences across all platformsIntroducing customer & brand personalisation across the experienceConstantly reviewing customer feedback to optimise experienceMaximising member retention via world class rewards will be essentialMember CommunicationsDesigning optimal customer lifecycle communications that are tailored to Loyalty members, across all channels as required including social and emailSeamlessly integrating Loyalty comms into wider marketing communicationsManage comms strategy in line with budgets and forecastsProvide consistent content for use in social channels as requiredIntegrationEnsuring that the JK Group Loyalty experience is integrated across multiple brands, multiple channels and multiple marketsMaintaining clear and consistent messaging to customers regardless of brand activation source or channelReporting & AnalyticsProvide a constant stream of actionable Loyalty metrics data to the wider businessAnalyse consumer behaviour and develop customer segments accordinglyIntegrate Loyalty KPI reporting into the existing Group reporting rhythmPredict and troubleshoot database churnPreparing financial forecasts for loyalty program liabilitiesSkills RequiredPrior experience with designing and implementing digital loyalty programsExperience with data-driven decision-making in a retail environmentTertiary degree in MarketingExperience with Shopify preferred but not essentialStrong reporting and analytical skillsHigh level of attention to detailPositive attitude and willingness to learnIf you need a new challenge and would like to work for an exciting New Zealand business with global reach, please apply today.#J-18808-Ljbffr