London-Trained Senior Direct Planner / Strategy Director– Auckland, New Zealand

Are you an experienced, London-trained Senior Planner or Strategist looking for a new career AND lifestyle move? Have you ever considered the beautiful, outdoorsy city of Auckland, New Zealand which is something of an advertising creative hotspot? This mid-sized (by New Zealand standards) customer experience agency is well-established and growing, with big international network backing (by one of the very best networks in the the world). They have a modern approach to data-driven marketing, a lovely, friendly atmosphere and are well respected within their market, with a great mix of big, global blue chip clients and some smaller local ones. They are on the hunt for a talented, London-trained Senior Planner or Strategist to lead the direct and data-driven planning on a large, very high profile global QSR brand as well as other blue-chip clients. This role could also suit a native Kiwi Senior Planner / Strategist who has gained considerable London experience and is ready to bring that learning back to their home country. Senior Planner /Strategy Director Responsibilities You would be developing effective, insightful strategies across:- Customer strategy Integrated Communications planning Customer focussed digital strategy Loyalty Strategy Lifecycle planning and programme strategy Customer experience mapping and future state definition Campaign strategy and tactical development Operating with a high degree of autonomy, as Senior Planner / Strategy Director, you would be the agency’s key planning contact on your clients, leading the day-to-day planning, acting as a trusted partner to your clients and working with the Creative and Business Directors on your accounts to ensure that the strategies are effectively and creatively executed. Senior Planne / Strategy Director Requirements A minimum of 5-7 years of experience working in good London direct/digital/customer experience/relationship marketing agencies on big clients (or possibly client-side in a relevant marketing role) A deep knowledge of CRM, digital and of the modern world of data-driven marketing A good understanding of communications planning and confidence to work in this area Sound working knowledge of marketing automation A track record of producing great results Ability to develop high trust relationships with senior decision makers High level of business acumen An action-oriented approach to strategy – diving in on the detail appeals as much as leading the bigger picture Experience of working on a QSR brand would obviously be a great bonus but is not a necessity If all of this sounds like you, please send through your CV today.