Job Description
About the role The Head of Media & Online is responsible for driving the digital transformation of our media communications and online platforms across Australia & New Zealand, responsible for traditional media, DTC & eCommerce, digital marketing, CRM & loyalty, digital content & search, and site merchandising & planning. You will work cross-functionally with multiple stakeholders including Marketing, Media agencies, PR agencies, Global Media team, and retailers to deliver strategy, multiple brand campaigns and eCommerce initiatives on time and in full. Key responsibilities: Responsible for overseeing paid and earned media strategy Drive annual planning of all brand media communication for brand efficiency of media buy with media agencies Digital marketing including: Always On social media, Omnichannel Marketing and eComm, website maintenance and optimization, SEO/SEM, and various media partnerships like Google & FB. Lead retailers’ Omni Channel marketing solutions, transforming KraftHeinz Online shopping from sales-integrated to elevated demand creation and equity building Support all brand marketing campaigns & strategies, leading use of KHC methodology and Sufficiency models Responsible for media agency relationships, management and budgets Reimagine the media and online model for such iconic brands as Golden Circle, HEINZ, Wattie’s, and our next generation brands Partner with local and global stakeholders to build and cascade best practice and ways of working (cross-portfolio and cross-functional) to drive organizational change and enterprise solutions, and upskill marketing organization from fundamentals to new/disruptive media & online spaces This position is based in Newmarket, Auckland. About you Bachelor Degree in Marketing, Media, Communications, Advertising, PR or other related discipline Minimum 5 years media & agency experience, with a strong focus on digital advertising (previous exposure to brand management or e-commerece is highly advantageous) Strong ability to review data, draw conclusions, present solutions, align stakeholders, and lead others to take action Strong cross-functional collaboration experience with the ability to influence at all levels Ability to simultaneously manage multiple projects and competing priorities under pressure Benefits program We empower our people to own their work, and it’s true our employees are our competitive advantage – so we take care of our employees with our ‘Live Well’ benefits program: Gatherings - monthly drinks & nibbles, End of Year Celebration Social Club – events hosted throughout the year including lunches and mid-winter Christmas Wellbeing – annual health checks & flu shots, wellbeing sessions & webinars Volunteering – volunteer days with Foodbank, meal packing events for our Global partner Rise Against Hunger Keeping Fit – corporate discounts for Class Pass and Les Mills Parental Leave - 12 weeks paid parental leave for primary caregivers We are an equal opportunity employer committed to providing a working environment that embraces, promotes and values diversity and inclusion. Bring your appetite for more! As part of the Wattie’s brand, you’ll be working for one of New Zealand’s most loved food and beverage companies, boasting 35 brands and working across 37 categories. Our offering is unique because Wattie’s is proudly part of the Kraft Heinz Company, so you get to enjoy the perks of a global organisation while working on a local iconic brand. Applications close 27 November 2020. Applications may be reviewed and interviews conducted prior to the close date so don’t wait – apply now! #LI-DNI Location(s)Newmarket - Auckland
