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Head Of Marketing Data & Analytics

Head Of Marketing Data & Analytics
Company:

Xero Nz



Job Function:

Marketing

Details of the offer

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the Role:

As the Marketing Data & Analytics Lead within the Digital Growth & Performance team, you will lead a group of talented data specialists that will be central to embedding a data culture within Marketing, contributing to accelerating Xero's growth across established and emerging channels.

The team will be tasked with building data and analytics products for Xero's global marketing team which drive insight & inform decisions making. The team will also be a key contributor to delivering insightful and trusted digital experiences, and will liaise with data, insight and voice of customer teams across the wider organisation to ensure that marketing is contributing to and involved in wider data discussions. You'll lead from the front to develop a team with a strong understanding of our customer needs and business outcomes. You will be on a mission to develop a world class Marketing Data & Analytics capability.

Some of the things you'll do:
Responsible for an inspiring vision for Xero's marketing data & analytics strategy
Develop long term analytics and data science capabilities, ensuring we are positioned to best support the needs of our evolving business
Consult with the marketing group to define the most important KPI's to track and measure
Build and leverage data science capabilities, AI, end to end analysis support from analysts, reporting platforms and business context to identify and act on solutions for improving our customer experience.
Forecast and develop the right strategies, campaigns, and experiments to capitalise upon growth opportunities
Lead the provision of analytics based solutions and tools which lead to growth outcomes.
With the engineering team, design and implement robust data pipelines to enable insightful decision making within marketing
Actively participate in Xero's global data community to ensure team alignment of approach and practice.
Leverage data science capabilities, AI, end to end analysis support from analysts, reporting platforms and business context to identify and act on solutions for our customer experience
Connect qualitative customer research and quantitative analytics together to tell a compelling and persuasive story of insights and deliver clear and actionable recommendations

What You'll Bring With You:
Strong leadership, communication and relationship skills
An ability to understand business strategy and commercial modelling including ROI
Deep understanding of data strategies
Extensive experience within all aspects of digital marketing, preferred within a SaaS business
An understanding of how to utilise data to fuel growthExpertise in experimentation techniques including measurement

What You'll Bring With You:
Demonstrated leadership experience within high performing data teams
Experience in driving a culture of data literacy
Experience in defining & executing data strategy
Proven capability in connecting Martech platforms including analytics & demand side platforms (Google, FB, LinkedIn, etc).
Experience utilising Amazon Web Services
Strong leadership and relationship-building capabilities.
Commercial mindset and deep understanding of digital marketing, preferred within a SaaS business
Deep understanding of data strategies within a digital marketing context
An understanding of how to utilise data to fuel growthExposure to experimentation techniques including measurementPassion for improving user experience and improving ROI

Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.

Please include a cover letter in your application, telling us why you're a great fit for this position.


Source: Neuvoo2_Ppc

Job Function:

Requirements

Head Of Marketing Data & Analytics
Company:

Xero Nz



Job Function:

Marketing

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