This leading label is one of Australia's fastest growing brands! They continually develop innovative product & push boundaries in the fashion scene.
This role will see you lead and develop the Marketing, Digital and e-commerce strategies, as well as formulate social, paid, EDM and digital activity in a smart, efficient way.
You will be responsible for tying strategy and creative together as the company continues to grow at a rapid pace. You will manage the digital (online) elements of the marketing mix as well as integrate with offline (print, PR, retail) and work with other departments (logistics, product development, retail) to ensure the implementation of the marketing plan is coordinated, aligned and consistent.
Tasks include but are not limited to:
Develop and implement online customer acquisition and retention strategies.
Drive targets and lead the team to achieve budgeted sales target, including driving sales, traffic, and conversion.
Develop the digital marketing strategy across online channels; manage/optimise Ecommerce budget and ensure integration with the retail strategy
Responsible for understanding the customer's experience on the website, and working cross-functionally to design the strategy and execution of initiatives that will improve the customer experience
Develop and implement a full SEO and PPC strategy.
Develop and implement a Social Media strategy.
Liaise with existing and new affiliates / partners to drive referring traffic and customer acquisition.
Develop and manage CRM strategy and promotional calender. Devise, implement, execute and report on EDM strategies to deliver maximum engagement with our subscriber base.
Develop actionable reporting and insights on sales performance & effectiveness of campaigns and make recommendations based on these insights including, Google Analytics, EDM, SEO, affiliate, customer acquisition, retention and social media reporting and analysis.
Enhance website content and manage new content creation to ensure a dynamic, innovative website and accurate information
Ensure the website content is managed, maintained and available 24/7.
Produce and present reporting for management meetings
Build and manage effective relationships with third party partners such as Web Design, SEO, SEM etc.
Overlook that all orders are fulfilled, there are no shortages/partials and the business fulfilment strategy is optimised for maximum time and cost efficiencies.
Drive ongoing innovation in the online experience.
Ideally, you will have:
Experience in implementing digital marketing initiatives that deliver ROI
Experience within retail eCommerce
Experience in SEO and Google Analytics
Experience working with Paid Search
Experience working with Wordpress or similar
Back end Magento experience is preferred
Significant marketing experience, specifically in eCommerce
Must be digitally savvy
Have a passion for excelling in the digital arena
Highly organised, analytical and creative
Strong user understanding and demonstrated experience in web content, usability, architecture, technology and digital to deliver best user experience
Beauty industry, retail or FMCG experience preferred
Must have the ability to understand the marketplace including trends and consumer online shopping behaviours
Leadership/team management skills
Execution of digital marketing and promotional calendar and achievement of eCommerce sales and KPI objectives
All interested applicants should click on apply now or send your CV in WORD FORMAT to ********** and please quote job code4841
For a complete list of our vacancies please visit our website www.whointhezoo.com.au
PLEASE NOTE ONLY THOSE APPLICANTS WITH RELEVANT FASHION INDUSTRY EXPERIENCE WILL BE CONTACTED IN RELATION TO THEIR APPLICATION.
