Job Description
About the role Responsible for the development of the E-Commerce and digital marketing strategic roadmap for New Zealand. Devise and execute strategies to maximise sales volume and increase market share of Kraft Heinz grocery products by deploying online marketing strategies, and collaborating with internal teams to maximize search engine optimization Develop business cases and clearly communicate findings to both internal and external stakeholders to drive sales and improve the online shopping experience in NZ Collaborate with Sales and Marketing team to deliver 360 omnichannel growth strategies Create and monitor data reports to analyse trends of grocery products to highlight opportunities and address risks to the Kraft Heinz grocery portfolio Work cross-functionally across the business to share learnings and ensure that eCommerce plays a pivotal role in us achieving our targets Development roadmap - be responsible for managing relationship with our development agencies and 3rd party plug ins to deliver key development initiatives. Online acquisition - oversee digital marketing activity across search, affiliates and display to deliver profitable traffic growth to budget and to scale. Ability to analyse complex data to unlock insights and opportunities Create and communicate strategic plans with retailer partners; set and deliver upon expectations; collaborate with retailer partners to advance retail online shopping experience and drive online sales of Kraft Heinz products About you Bachelors’ degree in Business, Commerce, Marketing or related discipline A background in Retail/FMCG with knowledge across both sales and marketing Demonstrated ability to lead Demonstrated experience taking ownership of eCommerce retailers Strong communicator with knowledge of digital account management, category and marketing plans Demonstrated analytical skills and forecasting/planning abilities Experience using insights to influence and drive decision making Demonstrated track record driving growth across online channels through online retailers and/or direct eCommerce platforms; Strong technical knowledge Excellent leadership skills with the ability to influence stakeholders at all levels and drive your team from the front A strong understanding of website optimization Eligibility to work in Australia Benefits program We empower our people to own their work, and it’s true our employees are our competitive advantage – so we take care of our Watties family with our ‘Live Well’ benefits program: Gatherings - monthly drinks & nibbles, End of Year Celebration Social Club – events hosted throughout the year including lunches and mid-winter Christmas Wellbeing – annual health checks & flu shots, wellbeing sessions & webinars Volunteering – volunteer days with Foodbank, meal packing events for our Global partner Rise Against Hunger Keeping Fit – corporate discounts for Class Pass and Les Mills Watties is an equal opportunity employer committed to providing a working environment that embraces, promotes and values diversity and inclusion. Bring your appetite for more! Here at Watties you’ll be working for one of New Zealand’s most loved food and beverage companies. But our offering is unique – Watties is proudly a Kraft Heinz company, so you get to enjoy the perks of a global organisation while working for a brand that still has a home-grown feel. Interviews will be taking place shortly so don't wait! Apply now! #LI-DNI Location(s)Newmarket
