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Digital Marketing Specialist Contract

Digital Marketing Specialist Contract
Company:

Beyond Recruitment


Details of the offer

Exciting Digital Marketing Contract

Auckland CBD

6 month contract

We’re assisting a well-known company with the recruitment of a Digital Marketing Specialist to join their team for an initial 6 month contract.

Key responsibilities will include:
Drive customer acquisition through a diverse range of digital channels - maintaining and constantly optimising for maximum impact

Work in partnership with the Marketing Director to plan digital marketing and ensure paid media strategy is executed to exceed targets

Manage and develop the email marketing program, data segmentation and performance to ensure optimal performance including open rate, CTR and revenue

Own the inbound strategy as well as improving current channels to increase the number of inbound qualified leads
Generate data-driven hypotheses and execute experiments throughout the 'acquisition, activation, retention, revenue, referral’ funnel - identifying insights and key opportunities for improvement

Research and advise on external technology-driven marketing initiatives focusing on customer acquisition

Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns

Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance
Manage budgets and report on digital campaign ROI

Build robust reporting and attribution capability that provides diagnostics and optimisation opportunities

Implement A/B and multivariate testing to continuously improve ROI and performance

Landing page testing and optimisation
To be successful you will need:
Strong experience of running successful PPC and paid social campaigns

Strong understanding of keyword research and implementation

Experience with creating and executing email campaigns as well as delivery reports

Experience with website migration and website hosting platforms

Strong project management skills in a highly dynamic and fast paced environment

Advanced digital analytics experience (Google Analytics/Google Tag Manager/social media analytics)

Comfortable with manipulating and analysing large data sets

Strong knowledge of A/B testing

Exceptional attention to detail

Agency management experience

A numerical, analytical mind and expert understanding of all performance marketing metrics, KPIs and acronyms, with the ability to make data-based decisions around metrics

An excellent understanding of the technical aspects of digital acquisition, including attribution and conversion tracking

Commercial experience managing advertising budgets

This is a contract role with an ASAP start. You must be a Citizen or Permanent Resident to apply. For more information please contact Kate Williams, Client Manager at Beyond Recruitment or submit your application through the link below and include your CV

Job Number:106666


Source: Neuvoo1_Ppc

Requirements

Digital Marketing Specialist Contract
Company:

Beyond Recruitment


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