• Join New Zealand's leading arts and live entertainment organisation.
• Bring your creative ideas to activate the vibrant culture of Auckland's arts venues.
• Inspire and engage with all Aucklanders and visitors to Auckland.
Auckland Live is a leader in live arts and entertainment, and an active contributor to the vibrancy, creativity, and economic development of Auckland Tamaki Makaurau.
He angitutanga: The opportunity
Reporting to the Digital Marketing Manager, The Digital Marketing Lead is responsible for developing and delivering email marketing solutions, analysing customer databases, and supporting the management of key digital channels to deliver business objectives, increase revenue generation and optimises our customers' digital experiences.
We are seeking a focussed, flexible and innovative team member with solid digital competency who is looking for the next step in their career. Applicants should have excellent interpersonal communication skills and proven ability to manage digital channels including email marketing (EDM), search, social media marketing, and marketing campaign performance analysis.
Key responsibilities include:
• Lead profitable email marketing activities across Auckland Live campaigns and communications.
• Manage the database and generate actionable insights for the business using a variety of analytics tools and techniques.
• Delivery of digital marketing campaigns to grow our database followers.
• Support paid search and social media campaigns from creation to on-going analysis and optimisation, with a strong focus on revenue generation and ROI.
• When needed support the scheduling of digital signage activities across Auckland Live’s venue screens.
He korero mou: About you
To be considered for this opportunity, you will need.
• A tertiary qualification in marketing or similar, and at least 3 years’ experience in tactical digital marketing roles.
• Proven ability and expertise using CMS, Salesforce and email marketing tools including automation.
• An understanding of email templates such as HTML+CSS and responsive design.
• Experience in using database and email marketing systems (e.g Archtics, MailChimp, Campaign Monitor, Active Campaign).
• Strong understanding of website optimisation, UX, A/B testing and SEO.
• Strong working knowledge of web analytics tools such as Google Analytics and/or Google Data Studio.
• Great organisational skills, with the ability to prioritise and manage several projects concurrently.
• Excellent attention to detail and communications skills.
• Resilience and the ability to work well under high pressure and to tight deadlines
Nga ahuatanga kei a matou: What we offer
This is a permanent full-time position working 40 hours per week, Monday to Friday, with the occasional requirement to work flexible hours, including weekends and evenings.
This is a role where no two days are the same and you can apply your true digital marketing ability, think creatively, and use your initiative. If you are on the lookout for an exciting new role in New Zealand’s leading performing arts and events organisation, where you can grow your career in this high-profile environment, then we want to hear from you!
At Auckland Live we create memories that last a lifetime.
Applications close Wednesday 2nd June at 11.59PM
Auckland Unlimited, a CCO of Auckland Council is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.
