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Digital Marketing Analyst / Data Analyst

Digital Marketing Analyst / Data Analyst
Company:

Etax Accountants Pty Ltd


Place:

Auckland


Job Function:

Marketing

Details of the offer

Job Description:
Are you a digital marketer with ninja level analytics and numerical skills? Or a numbers and systems person who understands marketing? We want to hear from you!
This is a new position where a skilled marketing data analyst can make their mark at a thriving, award-winning online business. This is not a marketing agency job. Its way better and well show you why!
All candidates must have the right to work in Australia.
Qualifications and Skills:
Business/Marketing/Science education degree preferred
4+ years hands-on marketing experience; Youll work closely with our General Manager and Marketing Manager every day
Google Analytics certified custom reports and isolating marketing insights are second nature
Google Tag Manager experience with implementation and management of GTM
Experience with list management and segmentation in GA using the API in both directions
Proven experience with attribution and tracking across multiple traffic sources
PowerBI and Tableau skills for analysing and visualising data to isolate practical and actionable marketing insights
Push notifications for installed apps and/or mobile browsers
Maybe, hands-on experience managing large-scale, complex PPC campaigns
Interest in UX or WP or

Possible Responsibilities include:
Reveal key insights about customers and the business to help drive campaigns and projects
Google Analytics Reporting including finding business and audience insights, making recommendations.
Handle changes and updates to GTM as required incl tracking and API
Complex segmentation of leads and clients to maximise advertising spend
PPC campaign management or contribution
Multi-channel tracking and attribution
Work with team to implement and report on marketing automation software
Client and lead data analysis and actionable recommendations
Help the team to ensure campaigns are executed accurately and lists/segments being used optimally
Help to design and execute new targeted campaigns or web app personalisations based on data segments or insights

Benefits and Culture
Working in our head office inUpper Mount Gravatt,you are close to a major public transport interchange and directly opposite the Garden City shopping centre.
We value our employees and the contribution they make to our business. We are committed to ongoing professional development and we help our people to keep learning.
Does this opportunity excite you? Click 'Apply for this job' and provide a resume and detailed cover letter specific to your suitability for this role.
Note: Due to the holiday period we expect to commence interviews for this position in late January 2019.


Source: Seek

Job Function:

Requirements

Digital Marketing Analyst / Data Analyst
Company:

Etax Accountants Pty Ltd


Place:

Auckland


Job Function:

Marketing

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