Add expected salary to your profile for insights.Tip Top Ice Cream is a major player in the New Zealand ice cream industry with iconic brands that Kiwis love and trust. At Tip Top, we strive to be the best at everything we do. We are passionate about excellence and uphold high ethical standards. Our people own their work and our team, along with our brands, are our competitive advantage in FMCG. We recognize outstanding performance and reward your efforts. Teamwork, customer focus, and quality are all key values we strive for every day alongside having fun!The opportunityAn exciting opportunity is available for an individual looking to build their career across the Category and Activation function at Tip Top. This role will be responsible for the implementation of shopper and channel activation plans across the Grocery, P&C, and Route channels, to ensure achievement of the business plan. This position is an integral part of the Sales and Marketing teams working between both functions to ensure a high standard of execution against the category, channel, and brand strategies. This role is tasked with driving Tip Top's business and the ice cream category through effective engagement and conversion of shoppers at the point of purchase (POP). This is through the flawless amplification and execution of Brand Marketing plans as well as development of retailer/channel specific co-marketing initiatives, and analyze and interpret consumer, industry, and sales data into actionable insights.Key responsibilities include:Creating and activating plans to realize value through their route to market, by providing channel tailored support materials (POS, promotions, samples).Managing the implementation of all brand activations, including coordination delivery of Tip Top assets as agreed.Communicating activation plans to the Territory Owner network and Grocery Field Team/Account Managers via regular email communications and at key internal meetings.Responsibility for production and distribution of all relevant activation collateral to the Territory Owner network and Grocery Field Team.Working with marketing and sales to add activation/channel insights into NPD planning.Maintaining an integrated relationship with the full sales and marketing teams and external suppliers.Influencing cross-functionally to ensure that activations, POS is consistent with brand positioning.Managing supplier base for cost savings and quality of materials, including regular review meetings.Continual evaluation and communication of market trends and share performance to key stakeholders.Delivering category insights and weekly/monthly reports to help internal business optimize access sales potentials, market trends, opportunities, and threats.Develop Planograms in delivering best in class Category Management recommendations.End to end management shopper activation and category projects inclusive of budget management.What you'll bring and developThe person we are looking for will be passionate about helping to grow our brands and improving the presence of Tip Top products across our various selling channels.To be successful in this role you will have:Proven experience in Marketing, Category/Trade marketing, Field or Account Management.Creative thinker with a flair for innovation and proven problem-solving skills and strong Excel skills.Ability to analyze large volumes of data efficiently and prepare reports in a timely manner.Strong event and project management skills, excellent organization and analytical skills.A tertiary qualification in marketing or a related field.Ability to be flexible and adaptable with strong communication and interpersonal skills and able to work well in a team.Our storyTip Top has been part of New Zealanders' lives for 80 years and we are proud to still be making the delicious ice cream products that every New Zealander loves. Tip Top is well known for its delicious product range and for its innovation and creativity. Forward-thinking and successful, Tip Top can offer you access to great resources and the potential to grow your career.As part of the Froneri Family, we are the second largest ice cream manufacturer in the world, selling a staple of well-known ice cream brands in twenty-five countries. Froneri brings leadership and global expertise in ice cream, reaching into new ice cream markets, and new consumer products.If you are looking to work for a company that is always working to find new ways to improve its business and excite the market, then Tip Top Ice Cream is for you. Visit our careers website to find out more: https://www.tiptop.co.nz/jobsApplicants for this position should have NZ residency or a valid NZ work visa. We are proud to be an equal opportunity employer. We want great people who want to do great things, no matter their background, and we have an inclusive and diverse approach to recruitment.Applications close on Sunday 8th December.Apply today and enter an environment that is committed to growth! What's the best that could happen?Unfortunately, we do not always have the time to respond to all applicants. Only candidates who match the required level of skills and experience will be contacted.Your application will include the following questions:Which of the following statements best describes your right to work in New Zealand?How many years' experience do you have as an Activation Executive?What's your expected annual base salary?How much notice are you required to give your current employer?Which of the following Microsoft Office products are you experienced with?How many years' experience do you have in event management?How many years of project management experience do you have?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.Researching careers? Find all the information and tips you need on career advice.
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