Brand Lead - Zone Bowling

Join to apply for the Brand Lead - Zone Bowling role at TEEG.1 week ago Be among the first 25 applicants.Join to apply for the Brand Lead - Zone Bowling role at TEEG.Get AI-powered advice on this job and more exclusive features.Talent Acquisition Manager at TEEG | Filling up our Funsquad with exceptional people | Kingpin, Timezone, Zone BowlingWho are we?TEEG (The Entertainment & Education Group) is one of the world's largest family entertainment brands and includes our brands Timezone, Zone Bowling & Kingpin.
Across New Zealand & Australia, we have over 100 venues, all devoted to creating remarkable experiences for our guests!
Our Support Office is based in Newmarket and has a creative, collaborative & hard-working team culture.
We work HARD but we sure know how to have FUN!ResponsibilitiesWe are seeking a motivated Brand Lead for Zone Bowling to join our Marketing team in Newmarket!
Reporting into the Marketing Director, the Brand Lead will play a pivotal role championing brand standards, execution, and ownership of the Zone Bowling brand.You will also be responsible for:Executing Zone Bowling brand standards across all touchpoints to meet key goals, delivering against the brand strategic direction and goals.Supporting development of strategy, messaging, and target audience to effectively communicate the brand proposition.Championing the Zone Bowling brand with input into the Guest Plan, closely aligning with the overall marketing strategy supporting the company's goals.Managing and championing new brand ideas and development, from concept to implementation.Developing and delivering marketing campaigns end-to-end, including operational processes, briefing third-party agencies, sourcing products, and reporting.Implementing and communicating marketing activities and product initiatives to venue teams.Planning and executing social media strategy, content creation, working with content creators, influencers, and agencies.Analyzing the market with data, reporting, and research to understand guest experiences and ensure continuous improvement.Being a true brand ambassador for Zone Bowling.Skills and ExperienceThis role suits a self-driven, proactive candidate with strong commercial acumen seeking to make a mark in a global company.The ideal candidate will possess:5+ years of experience in Marketing/Brand Management.Experience in retail, hospitality, or FMCG industries is highly regarded.Skills in business management, budgeting, planning, and reporting.Excellent communication skills to engage stakeholders and drive strategy.Strong analytical skills to interpret data, market research, and consumer insights.High attention to detail, creative mindset, and keen eye for design and aesthetics.Commercial acumen with the ability to work autonomously and take initiative.Alignment with our values: FUN, OBSESSED, PARTNER, REAL, and REMARKABLE.If you're a great fit, APPLY NOW!
At TEEG, we celebrate what makes you, you.
We welcome all applications regardless of gender, ethnicity, age, sexual orientation, or accessibility.
We are ALWAYS #BetterTogether.
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