Job Description
Te Whiwhinga mahi | The opportunity
The Associate Director for International Growth and Digital Enablement, leads the international sales and marketing functions to ensure optimisation of the market shift to digital recruitment.
You will demonstrate an energy, passion and a relentless drive for digital, you are responsible for supporting the University’s brand positioning offshore and driving strategy to achieve international sales targets.
Nearly 9,000 international students enrolled with the University in 2019, generating nearly $190m in tuition revenue. This position leads New Zealand’s premier international marketing and recruitment team to ensure the University benefits from current and future opportunities in digital branding, marketing, recruitment, Edtech, and other areas.
This role is multifaceted and will focus on your ability to support in the key area’s outlined below.
Planning and Strategy
Maintain market leading business intelligence in the fast-moving digital innovation space to identify opportunities for growth in efficiencies &/or recruitment, to support enrolment goals identified through the University’s strategic planning process.
Digital Leadership
Working with the Director International, Deputy Director International and relevant key stakeholders, lead the prioritisation of digital initiatives
Initiate, develop and implement a digital approach to marketing and advertising to position the University as best in market for international student recruitment
Team Management
Lead and inspire the sales and marketing team (9 staff) responsible for annual recruitment and enrolment of nearly 10,000 international students, in New Zealand and offshore, through direct and partnership programming building a culture of collaboration, innovation and performance.
Champion and coach ongoing improvement to track and measure all initiatives, campaigns and expenditure to monitor and report sales and marketing performance
Stakeholder Engagement
Navigates successfully within a fast-moving digital environment to ensure IO-led initiatives are in sync and conducive to the larger University direction in the digital landscape.
Creates strong working relationships with stakeholders; values the inputs of others, has empathy with other cultures and viewpoints, puts time and effort into being accessible to stakeholders
For more detailed information, please refer to the Position Description .
Mo to matou ropu | About the team
Under the direction of the Deputy Vice-Chancellor Strategic Engagement, the International Office leads the University’s international partnership and engagement agenda. Supporting the University’s international objectives, the focus of the International Marketing and Recruitment team is international student recruitment and branding in key source markets
Through building strong partnerships, agent engagement, digital marketing, advertising and outreach and leveraging opportunities with internal and external stakeholder communities, the International Marketing and Business Development team promotes the University and recruits high achieving international students.
The University of Auckland enrols one in four of all international students in New Zealand’s universities and is the market and sector leader for innovation.
He korero mou | About you
To be considered for this you haveUniversity qualification in a field relevant to International Education and Marketing, or equivalent relevant experience in another field. It would be beneficial for you to have a postgraduate qualification in a field relevant to International Education and Marketing.
Over seven years’ experience in the International Education industry
Proven experience in stakeholder engagement, internally and externally
Experience in leading and managing successful teams
Experience working in an agile environment
Digital experience across sales and marketing in International Education
It would also be preferred for you to have experience withinedtech startup, marketing automationand digital conversionandcentral University marketing. It would be a bonus if you have functional proficiency in a foreign language spoken in one or more of the University’s key source markets.
To thrive in this position your will need to be:
Innovative thinker and keen collaborator
Excellent communicator
Highly motivated to achieve agreed outcomes
Able to inspire, motivate and drive an outcomes-focused team
Me pehea te tuku tono How to apply
Please reach out to Neil Constable – ********** for a confidential conversation. Please note we are happy to answer your questions but we do not accept applications by email.
Applications must be submitted online, by the closing date of9 August 2021to be considered. Please include your cover letter and/or CV highlighting how you can meet the skills and experiences detailed above.
Additional Information
In accordance with our commitment to equitable recruitment, the University welcomes applications from all suitably qualified and experienced candidates. In response to COVID-19 the New Zealand Government has imposed a travel ban and are currently only allowing New Zealand Residents, Citizens and visa holders meeting a strict exception policy to enter the country, all of whom must currently enter Government approved quarantine for two weeks on arrival.
It is uncertain when these border restrictions will change, and this may impact the degree to which an off-shore candidate can engage in the interview process; or be available to commence in a new position. For more information and updates on the border restrictions visit theImmigration New Zealand websiteor theNew Zealand Government’s official Covid-19 website.
The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive and equitable environment. For further information on services for Maori, Pacific, women, LGBTQITakatapui+, people with disabilities, parenting support, flexible work and other equity issues go towww.equity.auckland.ac.nz.
